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  1. News Article News Article Research & Resources

    Philip Morris International to invest over $800 million to meet growing Zyn market

    Philip Morris International, the owner of Zyn manufacturer Swedish Match, will invest over $800 million in new Zyn factories in the U.S.

  2. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  3. News Article News Article Research & Resources

    Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor

    A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.

  4. News Article News Article Research & Resources

    How does vaping nicotine impact sleep?

    The research shows that vaping nicotine is associated with sleep problems.

  5. News Article News Article Research & Resources

    Meet the North Carolina Rep. taking on tobacco on the industry’s home turf

    Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.

  6. News Article News Article Research & Resources

    Mental Illness Awareness Week: The surgeon general on stigma

    U.S. Surgeon General Vivek Murthy discusses the importance of mental health and combating the stigma surrounding mental illness.

  7. News Article News Article Research & Resources

    Back on tour: truth renews partnership with High School Nation

    The truth® campaign is again partnering with High School Nation, a traveling music and arts festival that exclusively visits high school campuses

  8. News Article News Article Research & Resources

    Helping youth activists spread the truth about tobacco

    truth® is now taking applications for the second annual National Summit on Youth Activism, scheduled for July 12-16 in Orlando, Florida.

  9. News Article News Article Research & Resources

    #NoMentholMonday: How menthols create challenges for smokers who want to quit

    The targeted marketing of menthol cigarettes to African American smokers creates unique challenges when it comes to helping those smokers quit, according to

  10. News Article News Article Research & Resources

    New report: Tobacco industry spends nearly $1 million per hour marketing tobacco products

    The amount the largest tobacco companies spend on marketing and promotion of their products in the U.S.

  11. News Article News Article Research & Resources

    Where we stand: Little cigars, cigarillos and cigars

    Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars

  12. News Article News Article Research & Resources

    Where we stand: Tobacco and the cancer moonshot

    Truth Initiative is urging the National Cancer Moonshot Task Force to take immediate action to emphasize tobacco control in the initiative.