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Flavored Tobacco Policy Resources

Juul and menthol cigarettes

Why flavored tobacco is an important issue

Flavors play an important role in addicting youth and young adults to tobacco products. Flavored products are easier to start and more difficult to quit. Although the Food and Drug Administration has the ability to remove all flavored tobacco products, it has been slow to take action. In April 2022, the FDA announced proposed rules to remove menthol cigarettes and all flavored cigars from the market, although the proposed rules do not address menthol e-cigarettes popular with youth. FDA has yet to complete its review of e-cigarette marketing applications, including those for many menthol and other flavored e-cigarette products, and has allowed these products to remain on the market while it completes its reviews.

Given that the FDA has historically taken years to act when it comes to regulating flavored tobacco, and that the rules on menthol cigarettes and flavored cigars could take months to years to finalize and implement, many states and localities across the country chose not to wait for federal action to protect their citizens and have enacted restrictions on the sale of flavored tobacco products. This flavored tobacco resource center provides information that advances the science and shares the experiences of cities and states that took action to implement flavored tobacco policy restrictions and their impact.

The state of US flavor policies

Sales restrictions on all flavored tobacco products, including all types of menthol products, are gaining momentum at the local and state level. By the end of March 2022, 361 localities and three Native American tribes have placed some type of restriction on flavored tobacco products and, of those, 108 have fully comprehensive policies that prohibit sales of all types of flavors across all products, including menthol/mint/wintergreen tobacco products that are sometimes exempted from flavor policies, at all retailers.

Localities with policies restricting flavored tobacco product sales

This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco products.

*Updated May 2022

Our latest work on flavors

Truth Initiative focuses significant research, education and engagement efforts on flavored tobacco products, including developing reports and resources on the impact of these products, conducting prevention campaigns and community outreach and calling on the Food and Drug Administration to take needed actions to protect youth.

Stacks of different flavored jelly beans
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A new six-level classification scheme developed by Truth Initiative researchers

Puff Bars and a JUUL
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Various menthol e-cigarettes
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The study adds perspective on how the vape retail environment continues to

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