Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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Donate to Truth Initiative

Together, we are creating a movement: one that empowers people to leave nicotine behind and embrace a healthier future. 

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Thank you for your support

Our work has prevented millions of young people from using cigarettes and e-cigarettes and helped millions more quit smoking, vaping, and any form of tobacco use. We know that freedom from addiction is possible for everyone. 

With your support, we can continue to create meaningful change.

Your donation fuels real, measurable impact. It helps deliver youth- and young adult-focused education, provide access to proven quit programs, advance rigorous research, drive policy change, and build partnerships that reach communities nationwide. 

For example, a donation of $100 helps put 100 young people on a path toward quitting nicotine.

Charity Navigator and Candid Awards

Recognized by Candid and Charity Navigator

Truth Initiative has been awarded Candid’s Platinum Seal of Transparency, its highest distinction, awarded to organizations that provide comprehensive publicly accessible information on their mission, leadership, strategy, and measurable impact. Truth Initiative also holds a three-star rating from Charity Navigator, a leading independent evaluator that assesses nonprofit performance across key areas including accountability and finance, impact and measurement, leadership and planning, and organizational practices. These independent recognitions underscore Truth Initiative’s commitment to transparency, strong governance, and delivering meaningful, measurable outcomes.

Truth Initiative does not accept donations from companies that manufacture or distribute tobacco and/or tobacco-derived products (including e-cigarettes) or affiliated corporate entities (“Tobacco Companies”). 

Truth Initiative reserves the right to reject and return individual donations.

Truth Initiative Foundation is recognized by the U.S. Internal Revenue Service (IRS) as exempt from federal income tax under IRC §501(c)(3) and qualifies as a charitable organization under IRC §170(b)(1)(A)(vi).