Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
To achieve a future free from nicotine addiction, we focus on behavior change and policy change that prevents addiction, supports quitting, expands cessation access, and addresses systemic inequities.
We offer evidence-based quitting resources for individuals, states, organizations, health plans, and employers. EX® Program by Truth Initiative, developed with Mayo Clinic, has helped millions of people build the skills and confidence to successfully quit, and our research has shown that using EX Program can increase odds of quitting by up to 40%.
Learn more about EX Program and EX Program Enterprise
We are inspiring a movement to create a future free from nicotine addiction by empowering young people to quit or never start in the first place. Through nationally recognized public education campaigns, as well as in-school curriculums, we give young people the information they need to live free from nicotine addiction and influence their peers to do the same.
Learn more about how we prevent youth and young adult nicotine addiction
As a science-based organization, our work is backed by rigorous research and evaluation from the Truth Initiative Schroeder Institute and Innovations Center. Our researchers provide the evidence base that informs our work, empowers quitting, drives policy change at the local, state, and national levels, and constantly evaluates our work to ensure effectiveness and maximum return on investment.
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We protect the public from nicotine addiction by advancing impactful policies to reduce youth access to nicotine. We support actions to remove illegal e-cigarettes and youth-appealing flavored products from the market, holding retailers accountable, increasing access to cessation services, and reducing tobacco imagery in entertainment media and pop culture.
See how we drive policy change
To help communities disproportionately impacted by tobacco, Truth Initiative powers the Culture + Cessation Collective, a group of public health leaders and advocates committed to creating lasting partnerships that drive culturally responsive, community-led solutions for tobacco cessation.
We also support college and university students, faculty, and staff in living free from nicotine through the Tobacco/Nicotine-Free College Program, which guides institutions through the adoption and implementation of 100% tobacco-free campus policies and promotes quitting with EX Program.
Learn more and get involved
To inspire widespread behavior change, we need to join forces with leaders in the public, private, and nonprofit sectors who are committed to preventing youth and young adult nicotine addiction and empowering quitting for all. Together, we can expand our influence and maximize our impact.
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