Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Research and evaluation

Our best-in-class research is conducted through the Truth Initiative Schroeder Institute – a widely respected research center that produces independent research to provide the evidence for policy change and evaluate the programmatic work of the organization – and our Innovations Center, a leader in cessation research that develops, evaluates, and provides the expert insights behind our market-leading cessation program EX Program. 

Research is the foundation of everything we do

As a science-based organization, research is the foundation of everything we do, providing the evidence base that informs our work, empowers quitting, drives policy change at the local, state, and national levels, and constantly evaluates our work to ensure effectiveness and maximum return on investment.

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Peer-reviewed research

Each year, we publish dozens of peer-reviewed research articles in top academic journals, closing critical knowledge gaps with sound science and providing the crucial data needed to shape public health policies and help people lead healthier lives. Truth Initiative scientists regularly publish research in journals such as Tobacco Control, New England Journal of Medicine, Nicotine & Tobacco Research, and the Journal of the American Medical Association, among others.

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Reports, fact sheets and other resources

We conduct rapid original studies on urgent issues and summarize the best and most up-to-date research on topics related to our work to prevent youth and young adult nicotine addiction and empower quitting for all. We make these resources widely available to the public.

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Impact evaluation

With our research-driven approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation access. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.

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