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Research and evaluation

​Truth is nothing without facts and data. That’s why each of our initiatives is is backed by rigorous research and scientific analysis. By investigating the issues around tobacco use — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

Welcome to Truth Initiative Schroeder Institute®

Truth Initiative Schroeder Institute is a leading and trusted voice in tobacco research and our ground-breaking studies power everything we do. Our scientists and researchers use the best and most rigorous research to investigate the latest issues and trends in tobacco use, analyze policies that can protect communities and evaluate the impact of our efforts to make tobacco a thing of the past. We publish our findings in peer-reviewed academic journals and produce fact sheets, reports and other self-published resources. We share these resources with partners, policymakers, members of the media and the public to advance knowledge and best practices for creating healthier communities.

cigarettes and e-cigarette

Peer-reviewed research

Schroeder Institute scientists regularly publish research in leading academic journals, including Tobacco Control, New England Journal of Medicine, Nicotine & Tobacco Research and the journal of the American Medical Association, among others.

Read our latest research articles

Reports, fact sheets and other resources

We conduct rapid original studies on urgent issues and summarize the best and most up-to-date research on leading topics in the fight to end tobacco use. We make these resources widely available to the public.

Explore our resources

Impact evaluation

We constantly evaluate our work with rigourous metrics that measure our efforts to prevent youth and young adults from using tobacco and to help current tobacco users quit. Our Truth Longitudinal Cohort, an ongoing study that is following more than 14,000 young people between 15 to 21 years old to evaluate their smoking behaviors over time, is part of our evaluation efforts.

Learn about our impact