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Partnership opportunities

​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

Product collaboration

Given the strength of the truth brand and popularity of our merchandise, we make a great partner for co-branded product and cause licensing initiatives. Our product collaborations have ranged from Epiphone guitars, Vans shoes, Petco pet collars, Cotopaxi backpacks and BIGS® Sunflower Seeds, among many more.

Philanthropy and programmatic support

Help us expand the reach of the truth campaign or extend truth into high schools by customizing and distributing our truth prevention curriculums and quit resource. Or, help us increase or enhance our youth activism programs to enable today’s generation to become change-makers in their communities. Truth Initiative partners with states and territories to provide a portfolio of solutions to address the on-going youth vaping and nicotine addiction crisis.

Vans Warped Tour

Experiential marketing

Join the signature orange truth truck as it travels across the country each year engaging and entertaining young people on campuses and other events nationwide. The truck, with a DJ booth and a dance floor, provides an in-person “inoculation” via games, live music, contests and merchandise. There are opportunities for product sampling, pop-up events and custom sponsor activations.

Thought leadership

Share the limelight with us at the Truth Initiative Impact Series, which brings together key stakeholders and experts to engage in thought-provoking conversations about ways we can innovate and inspire action to achieve a culture where young people reject smoking, vaping and nicotine. Recent events have focused on exposing vaping as a youth mental health issue, tobacco in pop culture and the growing “endgame” movement to advance society toward the end of commercial tobacco and ultimately nicotine addiction.

Learn about some of our successful collaborations with for-profit and nonprofit partners

Featured partnerships

Want to join forces with us? We engage with partners in many ways.

Partnership Opportunities