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Emerging Tobacco Products

Companies continue to develop new products, including e-cigarettes like JUUL and heat-not-burn products like IQOS, that are changing the tobacco product landscape. While we endorse the important public health strategy of harm minimization and these new products may be beneficial to smokers who completely switch from combustible tobacco, they still pose health risks and nonsmokers should never use them. With 20% of high school students now vaping, many of whom were never smokers, new tobacco products are threatening to addict a new generation to nicotine. Flavors, which have been proven to attract young people, are common characteristics of these products.

Explore our research and resources on emerging tobacco products.

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