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  1. Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults

    New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution

  2. The JUUL/Altria partnership puts nation's public health at greater risk

    The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.

  3. Health organizations call on the walt disney company to terminate vice media partnership with PMI

    A coalition of health organizations is asking The Walt Disney Company to encourage its partner network Vice to end its relationship with Philip Morris Intern

  4. News Article News Article Research & Resources
  5. News Article News Article Research & Resources

    Back on tour: truth renews partnership with High School Nation

    The truth® campaign is again partnering with High School Nation, a traveling music and arts festival that exclusively visits high school campuses

  6. EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

    New partnership to provide employers with easier access to people-powered public health resources.

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    Partnerships

    We join with state and local governments, corporations, nonprofits, and philanthropies to expand the impact of our prevention and cessation resources. 

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    Featured partnerships

    Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.

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    Partnership opportunities

    ​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

  10. National Public and Minority Health Organizations Launch Stop the Influence, a Pledge Campaign to Reject Big Tobacco and Vape Money

    A call to organizations to sign a pledge to reject funding from or any form or partnership with companies that sell any tobacco or vaping products.

  11. News Article News Article Research & Resources

    The American public’s opinion of Big Tobacco

    In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of