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Featured partnerships

We partner with some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

Leidos

As part of its efforts to combat the opioid epidemic, Fortune 500 company Leidos is contributing to fund the research behind The Truth About Opioids, a truth public education campaign in collaboration with the Office of National Drug Control Policy and the Ad Council. The Leidos donation is supporting the rigorous scientific research Truth Initiative uses in its campaign, which is aimed at helping young people understand the facts about opioids, the risk of addiction and their role in solving the crisis. 

Learn more about our partnership with Leidos

CVS Health Foundation

Truth Initiative and the CVS Health Foundation joined together to help historically black colleges and universities, community colleges and women’s colleges across the country implement comprehensive smoke- or tobacco-free campus policies. Through a process managed by Truth Initiative, colleges and universities can apply for grants to fund resources to help their schools go smoke- or tobacco-free. So far, Truth Initiative has awarded funding to more than 180 colleges.

Learn more about CVS and Truth Initiative

BIGS® Sunflower Seeds

truth partnered with BIGS Sunflower Seeds to draw attention to how tobacco’s chemicals impact your taste buds and how sunflower seeds can help current smokers quit. As part of this collaboration, mini bags of “#ChewOnThis Smoking Kills Your Taste Buds” sunflower seeds were distributed nationwide at a variety of events.

Read more about this partnership

Epiphone

We worked with Epiphone on a custom-designed guitar for the Grammy Awards gift lounge. During the event, we offered celebrities like "Despacito" singer Luis Fonsi the option of keeping a custom guitar for themselves or signing and donating it to music programs in lower-income communities in states disproportionality affected by tobacco use.

Explore our Epiphone partnership

Vans

We partnered with Vans and Brooklyn-based graphic artist Kevin Lyons to release a limited-edition sneaker based on Lyons’ art that carried the message that everyone can use their voices and creativity to end smoking for good.

Read more about this partnership

Cotopaxi

truth and Cotopaxi joined forces to make positive changes in local communities and take a stand against tobacco. truth engaged participants at Questival events across the U.S., and a limited-edition co-branded daypack was designed by Brooklyn-based artist Kevin Lyons and distributed at the events and via Cotopaxi’s digital storefront.

Learn more about our Cotopaxi partnership

Petco

Pet specialty retailer Petco joined us to spread awareness about how dogs and cats are two times as likely to get cancer if their owners smoke. For a limited time, all Petco locations nationwide gave out free pet collar charms and tips on how to protect pets from the negative impact of tobacco.

Explore our partnership with Petco

Girl Scouts

We partnered with Girl Scouts Nation’s Capital in the greater Washington region to create the “Earth Defender” curriculum and engage more than 2,000 girls in the fight against tobacco. The curriculum teaches Girl Scouts how to become the generation to end smoking by taking a stand against the most polluted item in the world: cigarette butts. 

Learn more about our Girl Scouts partnership

​We are creating the first tobacco-free generation. This is how we're doing.

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