Skip to main content

Youth Activism

​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

Learn more about these programs and how to apply.

​College leaders

College leaders are students at colleges and universities who undergo training in tobacco prevention campaigns and leadership development. College leaders help develop and lead engagement, educational and advocacy activities to educate and organize their peers and build a movement to become a tobacco-free campus.

Learn more about how to apply to be a college leader

​truth Ambassadors

​truth Ambassadors have previous experience with tobacco control advocacy and are especially passionate about making their communities tobacco-free and mobilizing their peers to achieve this goal. Ambassadors receive financial support to create and promote projects that inspire tobacco-free communities.

Learn more about how to apply to be a truth Ambassador

Instigators - Digital Activism

Instigators take action and mobilize within the truth Activism Agenda - mental health, social justice, the environment and tobacco use. Together we recruit peers, connect with decision-makers, and take digital collective action towards tobacco and vape-free communities. Instigators will get personalized messaging, exclusive toolkits, opportunities to take action, and more!

Learn more and become an Instigator

Join the cause now and receive action updates at

Enlist now

See examples of youth activism

​Explore featured projects