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Back on tour: truth renews partnership with High School Nation

Truth Initiative’s truth® campaign is again partnering with High School Nation, a traveling music and arts festival that exclusively visits high school campuses around the country to deliver teens an exciting experience created for students at their school.

Truth Initiative’s involvement started in 2015 during a 16-city fall tour that reached thousands of youth. We brought the iconic truth truck, outfitted with a D.J., to the students. This year, the truth truck returns so students can play games linked with tobacco prevention messages and win gear to take with them. Students who opt-in to truth’s text message service can be part of our movement to end tobacco use as Finishers. 

High School Nation exists to make a difference in teenagers’ lives, and influence them to pursue their passions. Participants range in age from 14-18 and take an active role in the events.