In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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Most of JUUL's Twitter followers are underage
6 important facts about JUUL
truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth frequently switch between different tobacco products, study finds
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Millions of smokers go online for help to quit each year
Why racial and ethnic discrimination matters in the tobacco fight
Comprehensive review provides further proof that FDA should ban menthol cigarettes
New study: Access to a range of treatment options helps smokers quit