In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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The renormalization of tobacco use on streaming content services
The culture of smoking in the military
Alma Adams takes on the tobacco industry
American Spirit: Not a safer choice
Helping colleges go tobacco-free
Played: Smoking in videogames