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Corporate tobacco cessation programs

EX Program laptop

The EX® Program

The EX Program is a digital tobacco cessation program for employers and health plans. Developed by Truth Initiative in collaboration with Mayo Clinic, the EX Program applies evidence-based approaches and best practices in digital interventions to achieve positive health outcomes.

Learn more about the EX Program

What makes the EX Program different:

  • Human-powered digital support: Live chat coaching and an award-winning social community empower smokers with compassion and accountability.
  • Personalized to participants: Multi-modal tools tailor the quitting experience to individual needs, including e-cigarette users, smokeless tobacco and pregnant smokers.
  • Support for how addiction works: 24/7 support for as long as tobacco users and ex-users need to quit and stay quit—making the difference between a slip and a full-blow relapse.

Participants receive tools to quit for good, including a personalized quit plan, live chat coaching with tobacco treatment experts, free quit medication, and text messaging support. 

Clients receive quarterly program performance reports, monthly incentive achievement reports, promotional materials, and more.

The EX Program includes the only evidence-based tools to support employees seeking to quit e-cigarettes, as well as support for family members seeking support or information to help their loved one quit vaping.

If you are a wellbeing vendor, EAP, or other benefits organization, partner with the EX Program to differentiate your tobacco cessation program with personalized digital tools as a value add for your clients.

We’re proud to report on the progress we’ve made toward a tobacco-free generation.

​View annual reports

The Master Settlement Agreement changed the face of tobacco control in America.

​Read about the MSA