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EX Program Premium is the best strategic partner for employers and health plans to end smoking, vaping, and nicotine use. Developed with Mayo Clinic, EX Program by Truth Initiative is a digital premium tobacco cessation solution that applies evidence-based approaches to achieve positive health outcomes.
Learn more about EX Program Premium
Clients get the best of the best: Since 2008, EX has collaborated with the Mayo Clinic Nicotine Dependence Center. Together, we bring you the best evidence-based quitting approaches and the most established online quit community.
Our program blends innovative, effective approaches to set new standards for nicotine addiction treatment. We leverage the latest technology, advanced data analytics, and a deep understanding of today’s tobacco and nicotine users to deliver meaningful outcomes.
Real-time dashboards give anytime visibility into program performance and drive our year-round recommendations to reach client goals. Comprehensive reporting on promotions shows clients which tactics work best with their people.
Our Client Success experts guide clients on best practices with incentives, benefit integration, vendor change, proactive year-round promotions, seamless handling of eligibility files, and more.
Participants receive a personalized quit plan, live chat coaching via the web or app, an online community for social support, free quit medication delivered to their home, and dynamic text messaging tailored to their needs.
EX Program Premium qualifies as a reasonable alternative standard for organizations that use incentives or surcharges to motivate individuals to quit.
If you are a wellbeing vendor, EAP, or other benefits organization, partner with EX Program to differentiate your offering with innovative digital tobacco cessation tools as a value add for your clients.
Developed with Mayo Clinic, EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine use among your population. EX Program Essentials includes the only quit vaping program on the market with published evidence of effectiveness among teens and young adults. Results from clinical trials among teens and young adults showed our program generated up to 40% increased odds of quitting, with strong evidence of effectiveness among key subgroups such as race, gender, and mental health challenges. This program also supports smoking cessation and keeps young people quitting vaping from starting to smoke.
EX Program Essentials is a fully integrated text-message first program available in English and Spanish. All individuals ages 13+ can enroll via direct text message opt-in with a custom keyword and receive tailored support based on age, tobacco products, quit journey stage, and more.
After enrolling, participants gain access to expert content via customized text messages, emails, and a co-branded website. Individuals can also connect with peers for 24/7 social support in our EX Community. We sync information across these systems to provide a cohesive and seamless experience for all users.
EX Program Essentials partners with the Crisis Text Line for 24/7 crisis and mental health support with trained volunteer crisis counselors. We also partner with Breathwrk for custom guided breathing exercises and discounted Breathwrk Pro subscriptions.
We make promoting EX Program Essentials easy. Through a self-service print shop, you receive posters, flyers, and more that you can download or purchase to print and ship directly to you.
Interested in making a big splash with effective paid media? We can help here, too.
As a client, you receive a real-time dashboard with aggregate data on all participants ages over age 13. Your dashboard breaks down your enrollment numbers by zip code to show the effectiveness of your promotional efforts.
Plus, you see quitting-related behaviors and abstinence data at specific intervals throughout your participants’ use of the program.
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