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Quitting smoking / vaping

Most smokers — nearly 70 percent — say they want to quit, and now, the youth e-cigarette use epidemic has created a major need for information on how to quit vaping. 

Research-backed and proven-effective resources are critical to fill this need and help people successfully quit smoking or vaping. At Truth Initiative, we research, develop and constantly innovate state-of-the-art resources — including This is QuittingEX, and The EX Program — based on the best information available. These digital tools have helped more than 1 million people on their quit-smoking journey and enrolled over 750,000 youth and young adults on their journey to quit vaping.

Explore our research and resources on quitting commercial tobacco products.