The Truth About Opioids
In the U.S., 18-25 year olds have the highest rates of opioid misuse and young Americans are especially vulnerable to misunderstanding the risks associated with addiction and the dangerous spiral down from prescription to illicit misuse. Opioids are involved in nearly 3 in 4 drug overdose deaths, and dependence can happen in just five days.
Truth Initiative, one of the largest public health education organizations focused on youth and young adult prevention, is lending its expertise from its successful youth tobacco prevention efforts to help combat the opioid crisis and focus on youth prevention and education.
On June 7, 2018, after a year of formative work, Truth Initiative launched a public education truth prevention campaign, The Truth About Opioids, in partnership with the Office of National Drug Control Policy and the Ad Council. This Emmy award winning campaign is designed to help young people understand the dangers of opioid misuse and addiction and the role they can play in creating change.Read more about our opioid work