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How nicotine replacement therapy can help young adults quit nicotine for good
NRT is a safe and effective way of weaning off nicotine. NRT delivers a dose of nicotine more slowly than cigarettes, e-cigarettes, dip, or chew.
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Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults
New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution
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Attorney General Raoul Announces JUUL Settlement Funds to Bring Truth Initiative's National Youth Vaping Prevention and Cessation Programs to Illinois
Settlement Funds will Support Efforts by Nation’s Largest Nonprofit Dedicated to Youth Vaping Prevention to Launch “EX Program” Campaign Statewide
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3 myths about mental health and quitting nicotine
When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.
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How does vaping nicotine impact sleep?
The research shows that vaping nicotine is associated with sleep problems.
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80% of this year’s Oscar® Best Picture nominees include tobacco imagery
Eight of the 10 films nominated for Best Picture at the 2025 Oscars® contain tobacco imagery, including “Anora,” “A Complete Unknown,” and “Emilia Pérez” whi
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Lights, Camera, Addiction? Smoking Dominates Oscar® “Best Picture” Nominees
Lights, Camera, Addiction? Smoking Dominates Oscar “Best Picture” Nominees infographic
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3 ways tobacco and nicotine use impact your sex life
Big Tobacco works hard to make smoking and vaping seem sexy.
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Strong state policies in California and Massachusetts significantly reduced youth access to flavored tobacco products
California and Massachusetts – demonstrate the effect that strong state policies can have on reducing sales and limiting youth access to flavored nicotine.
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EX Program by Truth Initiative Delivers Strong ROI in Healthcare Savings in First Year of Engagement with Digital Tobacco Cessation Program
EX Program yielded a 4.75x return on investment (ROI) within the first year of program enrollment.
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The Truth About the Tobacco Industry and the Retail Environment
This report reviews the science around marketing in the retail environment and the massive impact it has on driving tobacco use
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Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization
Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.
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