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Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization
Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.
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Young leaders address nicotine addiction as truth Ambassadors
Eight young leaders from across the country are committed to national and local action to empower lives free from nicotine addiction as the new class of trut
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Proposal to Lower Nicotine Levels Represents Historic Step Forward for Public Health
The FDA’s proposed rule to make cigarettes and certain other combusted tobacco products minimally or nonaddictive by limiting the level of nicotine.
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3 important things to know about quitting nicotine during times of stress
Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.
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A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine
Learn about short- and long-term benefits of quitting smoking and vaping
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Introducing “You Got This Day” for people quitting nicotine in 2025
Truth Initiative is giving a new meaning to Quitter's Day, renaming it “You Got This Day” to empower people to push through challenges and keep working
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How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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How to support someone who wants to break up with their vape
Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.
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Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does
Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.
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Quitting vaping? Here are 5 tips for handling nicotine withdrawal
Trying to quit vaping?
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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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Quitting vaping in 2025: Top tips and resources
There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f
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