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Truth Initiative Advances Health Equity with Breath of Freedom Summit
The Breath of Freedom Summit underscores the urgent need to address the toll of tobacco use and nicotine addiction on Black communities.
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Most young adult e-cigarette users report vaping in vehicles
The majority of past 30-day young adult e-cigarette users reported vaping in vehicles (60.6%), as well as being exposed to secondhand e-cigarette aerosol in
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Exposure to tobacco promotion on TikTok, Twitch, and YouTube nearly triples odds of intending to vape
Research from Truth Initiative finds that young people exposed to high levels of user-generated, promotional tobacco content on YouTube, Twitch, and TikTok h
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Nicotine prevention and quit resources: top tips for parents and educators
Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.
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Oral nicotine pouches
Oral Nicotine Pouches Infographic
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What is Zyn and what are oral nicotine pouches?
As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.
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What should educators do if they catch students vaping at school?
Schools play a central role in confronting and addressing youth nicotine use.
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Nicotine and your pet: everything a pet parent should know
Exposure to tobacco smoke, nicotine vape aerosol, and cannabis products can pose serious health risks to dogs, cats, birds, and other pets.
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Truth Initiative Brings National, Award-Winning Behavior-Change Expertise to Ohio Cannabis Education Efforts
Along with OneOhio's media and implementation partners, Truth Initiative will support the public education efforts’ goal of preventing cannabis use acro
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Peer acceptance of vaping tied to e-cigarette initiation
Research from Truth Initiative found that young people who go on to start vaping already had elevated perceptions that their friends viewed vaping as accepta
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Truth Initiative and NAACP Expand Partnership to Advance Health Equity and Increase Access to Proven Quit Resources
This new phase of the collaboration launches the Breath of Freedom Movement, combining a legacy of advancing racial justice and health equity with tobacco po
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Public Health Groups, Pediatricians and Parents Sue FDA Over Policy Allowing the Marketing of Unauthorized E-Cigarettes and Nicotine Pouches
The lawsuit asserts that the FDA’s enforcement guidance, issued in May 2026, violates federal law by permitting the marketing of unauthorized tobacco product
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