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  1. Fact Sheet Fact Sheet Research & Resources

    Quitting Tobacco: Facts and Stats

    Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.

  2. News Article News Article Research & Resources

    Most young adult nicotine users want to quit in 2026

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  3. New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit

    67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine

  4. News Article News Article Research & Resources

    Truth Initiative celebrates an impactful year of youth leadership

    2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.

  5. News Article News Article Research & Resources

    How nicotine replacement therapy can help young adults quit nicotine for good

    NRT is a safe and effective way of weaning off nicotine. NRT delivers a dose of nicotine more slowly than cigarettes, e-cigarettes, dip, or chew.

  6. News Article News Article Research & Resources

    3 important things to know about quitting nicotine during times of stress

    Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.

  7. News Article News Article Research & Resources

    How to support someone on their quit-vaping journey

    If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

  8. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  9. News Article News Article Research & Resources

    Truth Initiative brings quitting resources to fans at Celebration Bowl

    Truth Initiative’s presence brought attention to the disproportionate impact of tobacco on Black health, building on the work of its Culture + Cessation Coll

  10. News Article News Article Research & Resources

    Quitting vaping in 2026: Top tips and resources

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  11. News Article News Article Research & Resources
  12. Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern

    Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat