![](/sites/default/files/styles/original_limited/public/media/images/standard/2019/03/Youth-Leadership-Social.jpg?itok=XHdevIbd)
We connect with youth and young adults
Our brand is ubiquitous in youth culture. Online and in-person, we take on the tobacco industry and expose the truth about its products. Whether it is through provocative videos, creative digital and social channels, signature truth-branded merchandise or our presence at popular music and sports events with iconic “truth trucks,” we connect with youth and young adults through the venues they understand and trust.