our mission

we're creating the first tobacco-free generation

A grizzled cowboy walks up to a train station in an old western town and meets a man...
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The same day federal agencies released data reporting a 78 percent increase in high...
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While the maker of JUUL is halting in-store sales of some sweet and fruity flavors in...
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After decades of drops in the youth smoking rate, e-cigarettes are now the most popular...
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unexpected ways tobacco affects youth

Did you know that smoking may also dull your taste buds, harm the environment, and even impact your sex life?