our mission

we're creating the first tobacco-free generation

Researchers who analyzed the impact of the truth campaign – and determined that it kept...
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An estimated 301,930 youth and young adults did not become smokers over the...
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While smoking in the U.S. has plunged in recent decades, the use of flavored tobacco...
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The latest data on tobacco use rates among U.S. adults show a decline overall — from 21.3...
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Business or Exploitation?

Exposing the tobacco industry’s exploitation of members of the military and those with mental health conditions.