our mission

we're creating the first tobacco-free generation

Almost one-fifth of middle and high school students have seen the popular new e-cigarette...
Read More
The way that IQOS is marketed — as “sophisticated, high-tech and aspirational” — raises...
Read More
Most youth think that cigarette and e-cigarette use among their peers is more common than...
Read More
The 2009 federal law giving the Food and Drug Administration the authority to regulate...
Read More

Worth More

A new campaign that exposes the tobacco industry’s exploitation of residents in lower-income communities.