Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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Outsmart Nicotine: Breaking the Cycle

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Multiple products, increased risks: dual and poly use of nicotine products

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Breaking the cycle of nicotine addiction and withdrawal

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Quitting vaping in 2026: Top tips and resources

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Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

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what we do

We are inspiring a movement to create a future free from nicotine addiction

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EX Program Logo

Proven-Effective Digital Cessation for Consumers

EX Program - A free consumer program that is the go-to guide on the journey to quit smoking, vaping, or any tobacco product

Youth/Young Adult Nicotine Addiction Prevention & Education

Inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start
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Research & Evaluation

Powering every initiative with sound science and evidence-based strategies from the Truth Initiative Schroeder Institute and Innovations
EX Program Enterprise logo

Evidence-Based Digital Cessation for Organizations

EX Program Enterprise - Comprehensive cessation services for employers, health plans, governments, and public health organizations
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Policy Leadership & Community Engagement

Leading policy initiatives and supporting young leaders to advocate for healthier communities
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Partnerships

Joining with state and local governments, corporations, and non-profits to expand the impact of our prevention and cessation resources

Our latest research and resources

News Article
Multiple products, increased risks: dual and poly use of nicotine products
Apr 1 2026
E-cigarettes / Vaping/Zyn
News Article
What’s inside a vape?
Mar 31 2026
E-cigarettes / Vaping
Research Article
Discourse about flavored tobacco restrictions on TikTok can undermine progress 
Mar 12 2026
Flavors
Research Article
Clearly flavored: the rise of “clear” e-cigarettes
Feb 26 2026
Flavors
News Article
What to know about quitting Zyn
Jan 12 2026
Zyn
Research Article
New study: Text message quit-vaping program can help young people quit both nicotine and cannabis
Nov 3 2025
Marijuana
Explore research and resources
Press Release

Truth Initiative’s EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products

04.07.2026
Press Release

Truth Initiative Applauds Action by New Mexico to Protect Young People from Illegal Vaping Products

03.31.2026