our mission

we're creating the first tobacco-free generation

"I am not a smoker, I only smoke socially."Phrases like these concern public health...
Read More
Truth Initiative and three other leading public health groups today urged the U.S....
Read More
Truth Initiative® is accepting applications for its 2017-2018 Youth Activism...
Read More
Standing in front of a classroom of American Indian elementary school students in Santa...
Read More

#STOPPROFILING

It’s not just a coincidence; it’s profiling, and it has to stop