our mission

we're creating the first tobacco-free generation

Truth Initiative® is dedicated to achieving a culture where all youth and young adults...
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Electronic nicotine delivery systems go by many names. The most common name is “e-...
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States vary widely when it comes to tobacco use. For example, while the national adult...
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Using cartoons to sell cigarettes to kids, lying about the health effects of smoking,...
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Worth More

A new campaign that exposes the tobacco industry’s exploitation of residents in lower-income communities.