breaking news

Teens are 16 times more likely to use JUUL than older age groups

While the maker of the e-cigarette JUUL claims it is “only for adults,” new Truth Initiative® research shows that teenagers are more...

our mission

we're creating the first tobacco-free generation

Tobacco use, still the leading cause of preventable death and disease in the country,...
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More than half of U.S. teens who use the popular, new e-cigarette JUUL are using it...
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While the maker of the e-cigarette JUUL claims it is “only for adults,” new Truth...
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Many big numbers underscore the national opioid epidemic. Case in point: More than 115...
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unexpected ways tobacco affects youth

Did you know that smoking may also dull your taste buds, harm the environment, and even impact your sex life?