our mission

we're creating the first tobacco-free generation

An ad for Greys cigarettes, from 1937, displays two images side by side: the first of a...
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The tobacco industry works hard to make smoking seem sexy. Companies have long used...
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You’re probably familiar with the fact that smoking cigarettes can cause lung cancer and...
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The rapid ascension of JUUL — the new e-cigarette that is so popular with young people...
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unexpected ways tobacco affects youth

Did you know that smoking may also dull your taste buds, harm the environment, and even impact your sex life?