our mission

we're creating the first tobacco-free generation

Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get...
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In the fight to curb tobacco use in the U.S., college campuses have emerged as a critical...
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Flavors play a significant role in drawing youth and young adults to tobacco ...
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Many pharmacies sell products containing thousands of toxic chemicals and dozens of known...
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Business or Exploitation?

Exposing the tobacco industry’s exploitation of members of the military and those with mental health conditions.