our mission

we're creating the first tobacco-free generation

The CVS Health Foundation, American Cancer Society and Truth Initiative today announced...
Read More
The National Cancer Institute released a report this week on a topic of increasing...
Read More
A different type of tobacco product may land on American shelves soon if the U.S. Food...
Read More
People with mental health and substance use conditions have been exploited by the tobacco...
Read More

Business or Exploitation?

Exposing the tobacco industry’s exploitation of members of the military and those with mental health conditions.