our mission

we're creating the first tobacco-free generation

Most youth think that cigarette and e-cigarette use among their peers is more common than...
Read More
The 2009 federal law giving the Food and Drug Administration the authority to regulate...
Read More
The Tips From Former Smokers ® campaign has returned for its seventh year to continue to...
Read More
A new type of e-cigarette is putting a generation at risk of nicotine addiction and...
Read More

Worth More

A new campaign that exposes the tobacco industry’s exploitation of residents in lower-income communities.