our mission

we're creating the first tobacco-free generation

Truth Initiative® is accepting applications for its 2017-2018 Youth Activism...
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Standing in front of a classroom of American Indian elementary school students in Santa...
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New research provides further evidence that younger tobacco users are more likely to use...
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“You’ve come a long way, baby.”That Virginia Slims cigarette slogan debuted in 1968 and...
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#STOPPROFILING

It’s not just a coincidence; it’s profiling, and it has to stop