our mission

we're creating the first tobacco-free generation

Young people who use e-cigarettes are more likely to progress to smoking cigarettes and...
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JUUL e-cigarette sales increased 641 percent during just one year, from 2.2 million...
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Walgreens stopped selling cigarettes in its Gainesville, Florida, stores in April — a...
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Youth tobacco use is highest among Native Hawaiians and other Pacific Islanders, who make...
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unexpected ways tobacco affects youth

Did you know that smoking may also dull your taste buds, harm the environment, and even impact your sex life?