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JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

IQOS in the U.S.

IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.

Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products

We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products

Final deeming regulation at a glance

The U.S. Food and Drug Administration (FDA) “deeming” regulation was released May 6, 2016 and published May 10, 2016.

Music videos popular with young people frequently feature tobacco imagery

Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.

U.S. E-cigarette Sales Climbed during 2020-2022

A study released today found that overall e-cigarette monthly unit sales increased by 46.6%—from 15.5 million units in January of 2020, to 22.7 million units

Partnerships

​​Our truth brand saves millions of lives by commanding the attention and respect of young people. Together, we can expand our influence and impact to make commercial tobacco and nicotine addiction things of the past and contribute to ending the opioid crisis.

Clear the Air Tennessee

Could 2019 be the year when pharmacies finally stop selling tobacco products?

Thousands of pharmacies continue to sell tobacco, including most Walgreens stores, the country’s second largest pharmacy chain.

Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications

We cannot afford to wait any longer for the menthol and flavored cigar rules to be enacted.

3 takeaways from the National Cancer Institute report on tobacco-related health disparities

A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

A national Healthy Homes Month reminder: Secondhand smoke kills

June marks National Healthy Homes Month, a good opportunity to focus on the dangers of secondhand smoke on children, nonsmoking adults and pets.