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Vans launches limited-edition sneakers in partnership with truth
Creativity speaks louder than words.
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Truth Initiative partners with American Heart Association
Truth Initiative and AHA/ASA are collaborating to increase awareness about tobacco’s impact, especially on the African-American community.
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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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Meet the North Carolina Rep. taking on tobacco on the industry’s home turf
Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.
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Mental Illness Awareness Week: The surgeon general on stigma
U.S. Surgeon General Vivek Murthy discusses the importance of mental health and combating the stigma surrounding mental illness.
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Back on tour: truth renews partnership with High School Nation
The truth® campaign is again partnering with High School Nation, a traveling music and arts festival that exclusively visits high school campuses
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Helping youth activists spread the truth about tobacco
truth® is now taking applications for the second annual National Summit on Youth Activism, scheduled for July 12-16 in Orlando, Florida.
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#NoMentholMonday: How menthols create challenges for smokers who want to quit
The targeted marketing of menthol cigarettes to African American smokers creates unique challenges when it comes to helping those smokers quit, according to
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Are kids using nicotine in the classroom? What to look for and how to talk about risks
As students return to the classroom this fall, they’ll be excited to show off new clothes, sneakers, and electronics – and possibly new nicotine products.
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New report: Tobacco industry spends nearly $1 million per hour marketing tobacco products
The amount the largest tobacco companies spend on marketing and promotion of their products in the U.S.
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Where we stand: Little cigars, cigarillos and cigars
Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars
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