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  1. Research Article Research Article Research & Resources

    Cigarette sales continued declining in 2021

    Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.

  2. News Article News Article Research & Resources

    What the Oscars tell us about smoking in the movies in 2017

    Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

  3. News Article News Article Research & Resources

    Youth smoking rate falls to 6 percent

    The youth smoking rate is now a record low 6 percent after dropping a full percentage point in just one year.

  4. Research Article Research Article Research & Resources

    Where are people still breathing the most secondhand smoke?

    To find out who faces the most exposure and where, a Truth Initiative® researcher joined collaborators to measure secondhand smoke exposure

  5. News Article News Article Research & Resources

    LBGT History Month: Why are smoking rates higher in LGBT communities?

    Tobacco use plays a unique role in LGBT history, reflecting in large part the tobacco industry’s long history of targeting the LGBT community.

  6. News Article News Article Research & Resources

    The economics of tobacco: What if a pack of cigarettes cost $10?

    Pack-a-day smokers spend an average of $2,193 a year on cigarettes. What would happen if the cost of a pack increased?

  7. Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco

    truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on

  8. News Article News Article Research & Resources

    How cities and states are making it harder to sell cigarettes to youth

    Retail merchants in Chicago will be prohibited from selling cigarettes or other tobacco products to anyone under the age of 21,

  9. News Article News Article Research & Resources

    CDC shines light on teens' increasing exposure to e-cigarette ads

    Data released Tuesday by the Centers for Disease Control and Prevention indicated that 7 in 10 students in middle school and high school said they were expos

  10. Research Article Research Article Research & Resources

    National survey of college behavior shows cigarette use down but alternative tobacco use up

    Among the key takeaways from the 2014 Monitoring the Future survey of full-time college students released by the University of Michigan in September 2015 is

  11. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

  12. News Article News Article Research & Resources

    E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades

    New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac