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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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States still shortchanging prevention programs that save lives and health care dollars
20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.
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Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap
Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.
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Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.
Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.
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Tobacco Nation: An ongoing crisis
Examining the health and policy disparities of U.S. states with the highest smoking rates.
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The importance of tobacco taxes
The research is clear — increases in tobacco taxes decrease tobacco use.
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Tobacco Nation: The deadly state of smoking disparity in the U.S.
Smoking rates in “Tobacco Nation” are undermining dramatic declines in smoking across America.
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Colliding Crises: Youth Mental Health and Nicotine Use
Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.
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A classroom crisis: How the youth vaping epidemic is impacting teachers
As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.
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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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Action needed: Tobacco in pop culture
Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m
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Quitting Tobacco: Facts and Stats
Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.
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