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  1. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  2. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

  3. News Article News Article Research & Resources

    The unseen struggle of opioid addiction, withdrawal and treatment

    The second phase of The Truth About Opioids campaign brings Americans face-to-face with a real opioid detox.

  4. News Article News Article Research & Resources

    Court victory means FDA must act fast to put graphic warnings on cigarettes

    A U.S. district court ordered the FDA to implement a requirement that graphic health warnings appear on cigarette packs and in advertising.

  5. Less is more when it comes to the FDA’s game-changing nicotine reduction plan

    The agency’s stand on nicotine goes to the heart of the problem and addresses it at its core — dismantling a product that has been engineered to be as addict

  6. News Article News Article Research & Resources

    Read this before trying to quit smoking ‘cold turkey’

    Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec

  7. News Article News Article Research & Resources

    What is your state doing about the leading preventable cause of death and disease?

    New fact sheets from Truth Initiative® include state-specific information on tobacco use rates, economics, laws and prevention efforts.

  8. Cigarette smoking has declined but population disparities among populations are cause for concern

    It is terrific news that the results of the National Health Interview Survey, released today by the U.S.

  9. News Article News Article Research & Resources

    Election results: The state of tobacco taxes

    How did tobacco taxes fare in the 2016 election?

  10. News Article News Article Research & Resources

    Truth Initiative calls on FDA to enforce graphic warning labels requirement

    Truth Initiative joined public health groups to file a lawsuit to compel the FDA to enforce a requirement that graphic health warnings appear on cigarette pa

  11. News Article News Article Research & Resources

    truth campaign to focus on smoker’s wage gap

    The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than nonsmokers with #SQUADLESS

  12. News Article News Article Research & Resources

    Teen smoking drops to 7%

    Teen cigarette smoking hit a historic low in 2015, according to data released by the annual Monitoring the Future report.