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Where we stand: Invest in research on sub-populations
Tobacco is not an equal opportunity destroyer.
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truth® brand awareness proven to drive down vaping rates in young people
New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and
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More mental health facilities are going smoke-free
Nearly half of the facilities that offer mental health treatment services in the U.S. have 100 percent smoke-free policies in place.
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What do half of America’s best beaches have in common?
Half of the seaside destinations on an annual list of America’s top beaches are completely smoke-free.
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What is your state doing about tobacco?
A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.
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On the deceptive marketing of Natural American Spirit cigarettes
We commend Breathe DC for filing a lawsuit in the DC Superior Court to hold Santa Fe Natural Tobacco Company accountable for their deceptive marketing of Nat
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships
Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use
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'Black Lives / Black Lungs' documentary shows how menthol tobacco ended up in black communities
“Black lives / Black Lungs” explores the history, marketing tactics and impact of the tobacco industry targeting African-Americans with menthol tobacco produ
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As Oscar season kicks off, tobacco imagery still pervades movies
As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.
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How online tools to help smokers quit can go viral
Online tools to help smokers quit can be designed to make it more likely that users will share the apps and make them “go viral”
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Menthol cigarettes: Attitudes, beliefs and policies
A Truth Initiative study on menthol cigarettes reveals that confusion and misperceptions about menthol remain, but support for a ban on the flavoring is on t
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