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  1. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

  2. Research Article Research Article Research & Resources

    Millions of smokers go online for help to quit each year

    More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

  3. News Article News Article Research & Resources

    Tobacco use in these 12 U.S. states is on par with a number of developing countries. Why?

    Tobacco use in a group of 12 states looks more like some of the most tobacco-affected countries in the world than the rest of the U.S.

  4. News Article News Article Research & Resources

    How one student led her apartment complex to go tobacco-free

    Truth Initiative® youth activism fellow Katelynd Todd was driven to adopt a new tobacco-free policy at her apartment complex after learning about the harms o

  5. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  6. Research Article Research Article Research & Resources

    What helps smokers stick with an Internet quit smoking program?

    Smokers who use an Internet quit smoking program are more likely to stick with it if they connect with other members in an online social network.

  7. News Article News Article Research & Resources

    Election results: The state of tobacco taxes

    How did tobacco taxes fare in the 2016 election?

  8. Research Article Research Article Research & Resources

    “E-cig” or “vape”? Why semantics matter

    If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

  9. News Article News Article Research & Resources

    truth campaign to focus on smoker’s wage gap

    The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than nonsmokers with #SQUADLESS

  10. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Minnesota 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.

  11. Page

    Youth smoking and vaping prevention

    We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to prevent youth and young adult nicotine addiction and empower quitting for all.

  12. News Article News Article Research & Resources

    Cities and states target tobacco sales with new rules in 2016

    States and cities across the country will make it harder to sell tobacco products to young people in 2016, increasing the legal minimum age to purchase cigar