Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up. truth® has teamed up with vine stars Logan Paul, Christian DelGrosso, Allicattt and Jerry Purpdrank to produce a series of four 15-second advertisements which debunk different myths surrounding social smoking. The ads will debut during the season finale of “Fear The Walking Dead” and the season premiere of “The Walking Dead” on October 4 and 11 respectively.

Social smoking — e.g. only smoking with friends, only smoking on the weekend, or just lighting up at parties — is not a casual or harmless activity. Every puff is dangerous and addictive: half of teens who try cigarettes in college are still smoking four years later. Each video in the series tackles a different misperception surrounding social smoking and alternative forms of tobacco, like hookah or flavored cigars, that can lead teens and young adults to underestimate the dangers of tobacco use.

“Whether they're saying it out loud or not, some people are often the ‘I only smoke when I drink’ or ‘I don’t smoke alone’ types,” said Jerry Purpdrank. “But, just like we point out in the videos, every time you light up, whether you bought that pack or not, you’re helping put cash in the pockets of Big Tobacco." 

Check out all of the Big Tobacco Be Like videos here: www.youtube.com/truthorange

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  • Half

    Half of teens who try cigarettes in college are still smoking four years later.

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