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Banning menthol cigarettes should be top priority for FDA
There is overwhelming evidence that menthol is perpetuating the tobacco epidemic.
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Bold and bright: How tobacco companies market flavored products to appeal to youth
A gap in product regulation allows the tobacco industry to market flavored products in several ways.
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Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President
Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative.
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The JUUL copycats that are flooding the market
What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?
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CDC highlights need for comprehensive smoke-free policies
New data from the CDC shows that half the country is not protected from the harms of secondhand smoke via comprehensive smoke-free laws.
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#CATmageddon: How smoking could make cat videos a thing of the past
With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.
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Kicking off Black History Month with our first #NoMentholMonday
Today marks the beginning of America’s 40th Black History Month.
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Child-resistant packaging comes to liquid nicotine
Liquid nicotine will soon be sold in child-resistant packages under a new federal law that The Wall Street Journal reported was “believed to be the first fed
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Truth Initiative Partners with Pennsylvania’s Office of Attorney General to Provide Prescription Drug Safety Course, Powered by EVERFI from Blackbaud
Prescription Drug Safety: Know the truth will empower Pennsylvania youth to become safe and informed users of medication, while also providing the tools to r
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Master Settlement Agreement
The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement.
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New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults
Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards
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‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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