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Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

Tips for quitting tobacco during times of stress

Stress and anxiety related to the COVID-19 pandemic can present challenges for any tobacco user who is trying to quit, but these challenges are manageable wi

Young activists want the White House to know vaping nicotine is a mental health issue

Young people nationwide are mobilizing to demand that the White House, the Food and Drug Administration, and other decision makers declare youth vaping nicot

Seeing through Big Tobacco’s Spin

Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

Flavored tobacco policy resource center

The youth e-cigarette epidemic: 5 important things to know

After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.

A classroom crisis: How the youth vaping epidemic is impacting teachers

As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.

More mental health facilities are going smoke-free

Nearly half of the facilities that offer mental health treatment services in the U.S. have 100 percent smoke-free policies in place.

On the deceptive marketing of Natural American Spirit cigarettes

We commend Breathe DC for filing a lawsuit in the DC Superior Court to hold Santa Fe Natural Tobacco Company accountable for their deceptive marketing of Nat

Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships

Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use

Youth smoking and vaping prevention

We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to achieve a future where commercial tobacco use and nicotine addiction is a thing of the past.

National survey of college behavior shows cigarette use down but alternative tobacco use up

Among the key takeaways from the 2014 Monitoring the Future survey of full-time college students released by the University of Michigan in September 2015 is