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truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time
truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker
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#STOPPROFILING: Tobacco is a social justice issue
The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<
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10 popular shows with the most smoking
Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being
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Research and evaluation
Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.
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Tobacco and cancer: What are the survival rates?
Nearly 30 percent of cancer deaths in the United States can be attributed to tobacco use, according to a new report.
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Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths
Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.
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A key to successfully quit smoking and stay quit
There’s a key to successfully quitting that isn’t well known: celebrating the work you’ve done to become tobacco-free.
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Where does research on marijuana stand?
To help inform future public health, an in-depth review of existing research from 1999 through 2016 on the health effects of marijuana was conducted.
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truth Ambassadors combat nicotine use through mental health and self-care efforts
Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.
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Read this before trying to quit smoking ‘cold turkey’
Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec
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What is JUUL?
JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.
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Investigation reveals tobacco companies are secretly using social media to promote smoking
An investigation finds that tobacco companies are recruiting young people with large social media followings to be influencers for their cigarette brands.
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