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Jessica Miller Rath
As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.
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New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content
The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.
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Played: Tobacco use widespread in video games played by youth
Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I
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Vaping content on Instagram violates federal regulations and social media platform policies
Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.
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Next chapter begins as tobacco control leader becomes Truth Initiative
The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth® campaign for 15 ye
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Truth Campaign snags 2 Ogilvy Awards
truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud
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New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking
Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.
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New study: Only 3% of adult smokers used JUUL to quit in past year
A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth
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Going back to school may lead to more vaping – here’s what educators and communities can do about it
As students return to campuses nationwide, schools and communities can help prevent vaping from making a big return alongside them.
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Five ways to combat smoking in video games
We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.
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Menthol: Facts, stats and regulations
Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.
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