As a behavioral scientist, Jessica Rath, Ph.D., M.P.H., C.H.E.S., is responsible for leading the formative research and impact evaluation of the truth campaign. She has co-authored numerous peer-reviewed publications focused on the campaign’s effects, predictors of health behavior and patterns of tobacco use over time in young people.
Rath’s academic and professional career has been focused on health issues affecting adolescents and young adults. She holds adjunct faculty positions at both the Johns Hopkins Bloomberg School of Public Health and the University of Maryland School of Public Health. She is also the elected treasurer of the American Academy of Health Behavior and is a member of the adolescent network annual meeting subcommittee for the Society for Research on Nicotine and Tobacco.
Rath is a certified health education specialist and has a doctorate from the Johns Hopkins Bloomberg School of Public Health and a master’s degree from the Emory University Rollins School of Public Health.