Not Buying It: The Tobacco Industry's Rebrand
Join Truth Initiative for a virtual discussion on the tobacco industry’s efforts to rebrand itself as a part of the public health solution while putting a new generation at risk for nicotine addiction. We’ll break down the industry’s influence and unpack how individuals and businesses alike can negate these efforts by protecting their platforms.
This inaugural Truth Initiative Impact Series will tackle the conflict of interest between the tobacco industry and public health, highlighting the need for corporate and nonprofit leaders to reject funding and collaboration with an industry that causes millions of preventable deaths around the world every year.
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Stop the Influence: Reject Big Tobacco and Vape Money organizes youth-serving, environmental, social and racial justice, and public health organizations; college and university leaders; faith groups; and cultural institutions to join forces to reject funding from or any form of partnership with tobacco and vaping companies and expose donations for what they are: another industry public relations tactic.