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  1. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  2. News Article News Article Research & Resources

    Fast Company recognitions underline why youth tobacco prevention is more important than ever

    Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  4. Report Report Research & Resources

    Colliding Crises: Youth Mental Health and Nicotine Use

    Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

  5. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  7. Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

    The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev

  8. Report Report Research & Resources

    Nicotine on demand

    Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  10. Fact Sheet Fact Sheet Research & Resources

    Smokeless tobacco: Facts, stats, and regulations

    To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.

  11. Report Report Research & Resources

    Tobacco Nation: The deadly state of smoking disparity in the U.S.

    Smoking rates in “Tobacco Nation” are undermining dramatic declines in smoking across America.

  12. News Article News Article Research & Resources

    Youth vaping, mental health and the importance of quitting: A Q&A with the National Council for Mental Wellbeing

    To discuss the youth vaping and youth mental health crises, Truth Initiative spoke with Tamanna Patel from the National Council for Mental Wellbeing.