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  1. Report Report Research & Resources

    Industry influencer: how tobacco content is infiltrating social media

    Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the military

    The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.

  3. News Article News Article Research & Resources

    How quitting nicotine can improve mental health

    Quitting can alleviate symptoms of nicotine withdrawal and lead to long-term improved mental health, and free, anonymous quit support tailored specifically t

  4. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

  5. Report Report Research & Resources

    While you were streaming: Smoking on demand

    A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

  6. News Article News Article Research & Resources

    Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real

    “It’s Messing with Our Heads” reveals important information about nicotine’s impact on mental wellbeing and more.

  7. Report Report Research & Resources

    Smoking in Films: 2022

    The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco

  8. News Article News Article Research & Resources

    10 steps to successfully make a plan to quit smoking

    Get a jump start on making your New Year’s resolution to quit smoking a successful one. Follow these 10 steps to making a quit plan.

  9. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  10. Report Report Research & Resources

    A classroom crisis: How the youth vaping epidemic is impacting teachers

    As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.

  11. News Article News Article Research & Resources

    5 strategies for passing local laws against flavored tobacco

    A new Truth Initiative® report summarizes interviews with public health officials to uncover what it takes to takes to pass policies restricting flavored tob

  12. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.