How quitting nicotine can improve mental health

Many misinterpret the effects of tobacco products as a stress reliever. Indeed, Truth Initiative surveys show a large majority of young people who have used e-cigarettes started vaping to lessen feelings of stress, anxiety, or depression, and many continue vaping to cope with these feelings. Though they may be looking to nicotine for relief, many young people are unaware that vaping may make their symptoms worse.

It’s critical to recognize that the cycle of nicotine withdrawal, subsequent nicotine use, and alleviation of symptoms all starts with nicotine addiction in the first place. In addition, the tobacco industry has invested significant resources in marketing that connects tobacco use with mental well-being, stress-relief, relaxation, and pleasure.

In its latest youth e-cigarette education effort, “It’s Messing with Our Heads,” truth created a fake vaping company called Depression Stick! to expose nicotine’s role as a contributor to the worsening youth mental health crisis. Through a TikTok takeover, pop up shops, influencer unboxings and a hidden-camera style advertisement following its VP of marketing as he tries to “sell depression,” Depression Stick! underscores the mental health impact of real nicotine vape products like JUUL, Vuse, blu, Logic and NJOY, the leading e-cigarette brands popular among youth. As many vape brands do, enticing young people to try and use tobacco products, Depression Stick! boasts fruity flavors like Citrus Sadness and Disappoint-mint, drawing attention to how the youth vaping epidemic and youth mental health crisis are colliding.

Quitting smoking is linked with lower levels of anxiety, depression, and stress, as well as improved positive mood and quality of life compared with continuing to smoke, according to a 2014 meta-analysis of 26 studies about smoking and mental health published in the British Medical Journal.

Similarly, there is emerging evidence of a link between quitting vaping and improvements in mental health symptoms. Truth Initiative survey data show support for this link between quitting nicotine-containing e-cigarettes and improved mental health outcomes.

• 90% of those who quit said they felt less stressed, anxious, or depressed
• 47% of respondents who quit vaping reported that when they quit vaping they felt more in control
• 78% of respondents who reported ever vaping but had not quit said they would feel better about themselves if they quit vaping

Previous Truth Initiative research published in Preventive Medicine Reports show high interest in quitting among young people. A majority of current young e-cigarette users surveyed say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month.

This Is Quitting, the first-of-its-kind texting program from the truth campaign to help young people quit vaping, has become a resource for over 500,000 young people and is free. To access it and receive immediate help, teens and young adults can text “DITCHVAPE” to 88709. Parents of young people who vape can receive support at BecomeAnEx.org. Additional quit programs from Truth Initiative include BecomeAnEX, a free, digital quit-smoking plan and online community of thousands of smokers and ex-smokers developed in collaboration with Mayo Clinic, and the EX Program, which expands on BecomeAnEX to provide an enterprise-level tobacco cessation program designed for employers and health plans. 

By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply.