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Nicotine content in e-cigarettes more than doubled in 5 years
The average nicotine concentration in e-cigarettes sold in the U.S. more than doubled from 2013 to 2018.
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Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit
If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.
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JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low
A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<
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Video series aims to change the narrative about tobacco in the African-American community
A new web video series created by a Truth Initiative® fellow hopes to spark conversations about tobacco use in the African-American community.
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If Philip Morris is serious about a “smoke-free future,” it should stop marketing cigarettes
Philip Morris International – the world’s largest non-governmental cigarette manufacturer – this week launched a new website that claims the company is commi
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Vine stars debunk social smoking myths with truth
Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!
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How quitting nicotine can improve mental health
Quitting can alleviate symptoms of nicotine withdrawal and lead to long-term improved mental health, and free, anonymous quit support tailored specifically t
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New study: truth campaign effective in shifting knowledge and attitudes about vaping
A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.
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4 ways the tobacco industry is attempting to rebrand itself
Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.
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Tracing the racist tactics of the tobacco industry
Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.
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Young leaders engage in tobacco prevention as truth Ambassadors
Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.
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JUUL sales increase more than 600% in a year, underscoring popularity among teens
Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.
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