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Gary Tang

Gary Tang is the Chief Financial and Investment Officer at Truth Initiative, where he provides strategic financial leadership and oversees all aspects of the

Amanda L. Graham

As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.

Vivian Nartey

As a Youth Liaison on the Truth Initiative Board of Directors, Vivian Nartey brings a fresh, informed perspective to nonprofit organizational leadership

Tricia Kenney

Tricia Kenney is an award-winning communications, marketing and strategy executive who serves as Chief Communications, Marketing and Brand Strategy Offi

Elizabeth C. Hair

Dr.

Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

2016 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

2015 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

Dangerous delays: The failure to regulate e-cigarettes

E-cigarettes have been allowed to stay on the market for years without undergoing a full review of their public health impact, sparking a sustained and ongoing epidemic of youth use.

Mike Moore

Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Barbara Schillo

Dr.