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10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program
Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc
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‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation
A protest outside JUUL’s D.C.
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truth campaign focused on mental health significantly lowered e-cigarette use among young people
A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use
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Why the FDA needs to regulate e-cigarettes now
As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are
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Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes
Here are some important things to know about Elf Bar, Hyde, Breeze, and similar products.
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Our top issues
In our fight to prevent youth and young adult nicotine addiction, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.
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JUUL fails to remove all of youth’s favorite flavors from stores
While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y
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Donate to Truth Initiative
Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.
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Father’s Day: Helping dads kick tobacco
Father’s Day is a great opportunity to encourage dads who use tobacco to quit. More than 278,000 men die every year from smoking.
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What we know and don’t know about Puff Bar right now
As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.
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