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Seeing through Big Tobacco’s Spin
Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.
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Featured partnerships
We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.
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E-cigarette use among young people returning to pre-COVID-19 levels
The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies
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One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic
35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu
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Young leaders engage in tobacco prevention as truth Ambassadors
Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.
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Partnership opportunities
Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.
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Data suggest teens who use JUUL are not just experimenting
More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.
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Truth Initiative names Anna Spriggs Chief Operating Officer
Truth Initiative is pleased to announce the appointment of Anna Spriggs as its Chief Operating Officer.
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