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  1. News Article News Article Research & Resources

    Why American Spirit cigarettes could be especially dangerous

    New research shows that cigarette pack design elements and descriptors continue to influence smokers.

  2. Research Article Research Article Research & Resources

    New study: Only 3% of adult smokers used JUUL to quit in past year

    A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

  3. Fact Sheet Fact Sheet Research & Resources

    Cigars: Facts, stats and regulations

    Truth Initiative summarized the truth about little cigars, cigarillos and cigars.

  4. News Article News Article Research & Resources

    How does vaping nicotine impact sleep?

    The research shows that vaping nicotine is associated with sleep problems.

  5. News Article News Article Research & Resources

    Data suggest teens who use JUUL are not just experimenting

    More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.

  6. News Article News Article Research & Resources

    The 3 main reasons youth use e-cigarettes

    Why are middle and high school students using e-cigarettes in the first place?

  7. Research Article Research Article Research & Resources

    When is crowdsourced data most useful for research?

    Crowdsourced data collection is gaining popularity because it is convenient, inexpensive and relatively quick.

  8. News Article News Article Research & Resources

    Customizing a mobile program to help rural Alaska native youth quit tobacco

    Truth Initiative is partnering with the Yukon-Kuskokwim Health Corporation to create a customized version of This Is Quitting, a mobile quit program for teen

  9. News Article News Article Research & Resources

    A lot of youth think they aren’t vaping nicotine, but is that true?

    Even though nearly all e-cigarettes sold in regular retail stores contain nicotine, the majority of youth e-cigarette users think they vape only flavoring.

  10. News Article News Article Research & Resources

    Who sells cigarettes? The tobacco-free status of major retailers

    See which of these five major retailers like Target, CVS, and Walmart still sell cigarettes and which have tobacco-free shelves.

  11. Fact Sheet Fact Sheet Research & Resources

    Smokeless tobacco: Facts, stats, and regulations

    To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.

  12. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip