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JAMA Publishes New Study on Proven Effectiveness of Truth Initiative’s Text Message Quit Vaping Program Among Teens
First-of-its-kind randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program
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Historical films and TV depict smoking — not its harmful health impacts
Despite long-established research that on-screen smoking influences young people to use tobacco products, cigarettes remain a popular prop in historical film
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“Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use
Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.
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How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine
Learn about short- and long-term benefits of quitting smoking and vaping
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Young leaders engage in tobacco prevention as truth Ambassadors
Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.
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LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers
New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021
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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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Industry influencer: how tobacco content is infiltrating social media
Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.
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Tobacco use in the Black American community
This fact sheet about tobacco use among Black Americans outlines patterns of use, industry targeting, and health effects.
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New youth prescription drug safety curriculum launches nationwide
Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip
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Prescription Drug Safety
To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ
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