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Use of multiple products dominates youth tobacco patterns
E-cigarette use among youth increased between 2011 and 2014, but decreased in the last two years, leaving many wondering how e-cigarettes affect youth tobacc
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Most teachers and administrators can’t identify JUUL, making it hard to combat use in school
Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con
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What is JUUL?
JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.
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New study: Only 3% of adult smokers used JUUL to quit in past year
A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth
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What are the long-term effects of vaping?
Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.
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Vaping more than triples odds that young people will use little cigars and other combustible tobacco products
New Truth Initiative research becomes the first to link e-cigarette and future cigar use.
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Master Settlement Agreement
The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement.
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As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
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‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Vaping in the Workplace
Regulations on vaping in the workplace are piecemeal at best, with less than half of states explicitly banning e-cigarette use in workplaces.
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While you were streaming: Smoking on demand
A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.
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4 ways smoking impacts national military readiness
Tobacco use adversely affects military readiness and harms the health and welfare of military families, retirees and veterans.
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