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Significant drop as teen cigarette smoking hits 7%
Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.
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Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes
The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor
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33 HBCUs going tobacco-free
Truth Initiative convened the 33 Historically Black Colleges and Universities (HBCUs) who are the first to participate in its Tobacco-Free HBCU Campus Initia
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Vine stars debunk social smoking myths with truth
Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!
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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees
Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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New Documentary Takes Hard Look at Tobacco Industry’s Predatory Tactics for New Generations
“Black Lives/Black Lungs: The Journey of a Stolen Leaf” is now available to stream on YouTube.
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Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis
This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both presc
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Tracing the racist tactics of the tobacco industry
Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.
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Is that video game a health risk? 3 things parents should know
Some video games topping this year’s holiday wish lists contain imagery that could be putting the health of young people at risk.
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New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting
More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.
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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards
Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was
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