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  1. Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President

    Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative.

  2. Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

  3. News Article News Article Research & Resources

    A look at how Big Tobacco infiltrated baseball

    Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Illinois 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Illinois.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Jersey 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Jersey.

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Pennsylvania 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Pennsylvania.

  7. FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief

    FDA review is critical due to skyrocketing youth use of e-cigarettes and concerns that smoking and vaping may increase risk of severe complications from COVI

  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Minnesota 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.

  9. Research Article Research Article Research & Resources

    Youth frequently switch between different tobacco products, study finds

    The results revealed insights into the relationship between current use and future use, and how long participants used certain tobacco products.

  10. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

  11. News Article News Article Research & Resources

    It’s time for pharmacies to stop selling tobacco

    53,566 pharmacies sold tobacco in 2016.

  12. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.