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Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor

A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.

Not-so-disposable e-cigarettes: Young people grapple with e-cigarette waste amid lack of safe disposal options

Millions of single-use “disposable” e-cigarettes are piling up in landfills across the country.

The American public’s opinion of Big Tobacco

In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of

Young people share how nicotine use affected their stress

Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

Our Impact

Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.

Truth Initiative Partners with Pennsylvania’s Office of Attorney General to Provide Prescription Drug Safety Course, Powered by EVERFI from Blackbaud

Prescription Drug Safety: Know the truth will empower Pennsylvania youth to become safe and informed users of medication, while also providing the tools to r

How colleges can help their students quit vaping

As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.

Seeing through Big Tobacco’s Spin

Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

A classroom crisis: How the youth vaping epidemic is impacting teachers

As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.

Eliminating smoking disparities in Tobacco Nation

More aggressive tobacco control spending paired with higher taxes targeted to areas with the highest smoking rates can effectively erase disparities in tobac

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply.