This is Quitting

How it works

To enroll in This is Quitting, teens and young adults text DITCHVAPE to 88709. The first messages they receive will ask for their age and product usage so that they are able to receive relevant messages. Users receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message.

Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth^® and may continue to use supportive keywords for as long as they like.

Here’s what some young people have to say about the program:

They are cool, they make me feel as if I’m not alone in this journey.  – Anonymous, teen

They make it seem like there is a way out of addiction.  – Chase, teen

It expresses the emotions of quitting from other people.  – domlussier, teen

They’re the one thing rooting for me to quit.  – EG, teen

They’re not super in your face. They serve as a quick “hey don’t do the thing you’re thinking about right now”. - Cole, teen

They encourage me not to JUUL, they offer alternatives when I get a craving. I started going to the gym and working out instead of JUULing. – Scarlett, young adult

They remind me there’s no room to turn back to something harmful. – Meredith, young adult

*Text STOP to opt-out. Expect 4 msgs/mo. No purchase necessary. Msg & Data Rates May Apply.