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  1. News Article News Article Research & Resources

    One big way to improve the wellbeing of military veterans and caregivers

    Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo

  2. News Article News Article Research & Resources

    Truth Initiative welcomes 2016-17 class of Youth Activism Fellows

    Truth Initiative® kicked off its 2016-17 Youth Activism Fellowship program with 32 youth activists who are helping to create the first tobacco-free generatio

  3. Report Report Research & Resources

    Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.

    Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.

  4. Our Team

    Yashi Srivastava

    Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication

  5. News Article News Article Research & Resources

    How digital tools can help tobacco users quit for good

    With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

  6. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

  7. News Article News Article Research & Resources

    Across all 50 states, the same 5 disparities in cigarette smoking persist

    Across the country, data show a consistent pattern of disparities in cigarette smoking, highlighting the relationship between tobacco use and various socioec

  8. Research Article Research Article Research & Resources

    E-cigarette use among young people returning to pre-COVID-19 levels

    The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies

  9. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

  10. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

  11. New Report: As Youth E-Cigarette Epidemic Worsens, States Continue to Shortchange Prevention Programs That Could Help

    New report challenges states to do more to fight tobacco use – still the nation’s No.

  12. Research Article Research Article Research & Resources

    Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

    Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od