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Truth Initiative Joins #StopHateForProfit Campaign

Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor

Disposable e-cigarette’s vague new flavor names attempt to evade regulation

Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

Pervasive tobacco imagery on screen endangers youth and demands action

Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.

FDA’s reduced nicotine plan could be game-changer in tobacco epidemic

Today’s announcement on nicotine goes to the heart of the ongoing tobacco epidemic and addresses it at its core.

Apply for the Truth Initiative Tobacco/Vape-Free College Program

The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.

3 ways JUUL harms the environment

As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

Leading Health Groups Urge FDA to Promptly Deny Marketing Applications for All Flavored E-Cigarettes, including Menthol

Organizations are urging the FDA to expedite decisions on remaining marketing applications for e-cigarettes and promptly deny applications for all flavored

What is “tobacco-free” nicotine?

These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.

Truth Initiative Impact Series

Young leaders engage in tobacco prevention as truth Ambassadors

Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.

The youth e-cigarette epidemic: 5 important things to know

After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.

Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor