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Press Release

Truth Initiative Joins #StopHateForProfit Campaign

-- Pulls All truth® Facebook and Instagram Advertising for the Month of July --

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Truth Initiative®, the national public health organization behind the proven-effective truth® youth smoking, vaping and nicotine prevention campaign, has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateForProfit campaign. This action reflects Truth Initiative’s commitment to saving lives by protecting the nation’s most vulnerable populations and being agents of change in the fight against social injustice and racism as a public health issue.

“Truth Initiative is proud to join the #StopHateForProfit campaign to disrupt Facebook Inc.’s history of allowing bad actors to use its platforms to do harm. In taking this action, we call on the social media giant to take immediate measures to stop the spread of hate speech, misinformation and dangerous propaganda threatening free and fair elections,” said Robin Koval, CEO and President of Truth Initiative. “The actions we take define us. Facebook has an opportunity to create meaningful change by putting social good above profits and to use its massive power to create change for the better. We hope they heed the call and act swiftly.”

The #StopHateForProfit campaign, organized by the ADL, NAACP, Sleeping Giants, Common Sense, Free Press and Color of Change, calls on Facebook’s advertisers to demand that the social media giant address its long history of allowing racist, violent and verifiably false content to run rampant on its platforms. Truth Initiative stands with #StopHateForProfit in saying Facebook’s profits will never be worth promoting hate bigotry, racism, antisemitism and violence.

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