Skip to main content

Apply for the Truth Initiative Tobacco/Nicotine-Free College Program

The Truth Initiative Tobacco/Nicotine-Free College Program is offering two-year grants, up to a $20,000 total award, to colleges and universities to support either the adoption or implementation and enforcement of a 100% tobacco/vape-free policy and promote quitting. 

Since 2015, the Tobacco/Nicotine-Free College Program has provided funding to more than 235 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy. We recognize that colleges with existing 100% tobacco-free policies need resources and support to implement and enforce their policies. 

We also recognize that e-cigarettes and oral pouches are designed to hide in plain sight and are pervasive on college campuses. With more than one-third of all young people at risk of a lifetime of addiction, colleges and universities can play an instrumental role in helping students break their addiction and improve their mental well-being. 

Truth Initiative’s EX® Program, a comprehensive and free digital cessation intervention, has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product. Research has shown that using EX Program can increase odds of quitting by up to 40%. EX Program can serve as a resource to help students, faculty, and staff on their journey to quit.

College kids walking on campus

Why are tobacco/nicotine-free college campuses important?

Support for 100% tobacco-free policies on college campuses has skyrocketed over the past decade. The number of colleges and universities with 100% smoke-free or tobacco-free policies more than tripled from 774 in 2012 to 2,587 in 2024.

College campuses are critical partners in empowering young people to quit tobacco or never start in the first place and reduce exposure to secondhand smoke and aerosol for all. Prevalence of e-cigarette use is high among young adults 18-24 years old and dual use with cigarettes is a growing concern. This has implications for mental health because nicotine withdrawal can intensify anxiety symptoms and feelings of depression. Most people addicted to nicotine say they want to quit, and the increasing popularity of e-cigarettes and nicotine pouches among young people has created a major need for cessation resources.

How to apply for a tobacco/nicotine-free college grant

For full details about the program and how to apply, read the grant guidelines and application instructions.

Register for an informational webinar on January 30 or February 19 at 3 p.m. ET to learn more about the Tobacco/Nicotine-Free College Grant Program.