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Truth Initiative Impact Series

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What is the Impact Series?

The Truth Initiative Impact Series is a robust, recurring event that brings together key stakeholders and experts to engage in thought-provoking conversations about ways we can innovate and inspire action to achieve a culture where young people reject smoking, vaping and nicotine. The goal of this thought leadership series is to convene diverse partners in tobacco control and other public health organizations, parents, teachers, and policy makers, who can benefit from Truth Initiative’s work.

Standing alongside our partners, our 20 years of lifesaving work has helped drive down the youth smoking rate from 23% in 2000 to just 4.2% in 2020 by preventing millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. But as e-cigarettes threaten to addict a new generation to nicotine, we must now work together to once again to stand up to the tobacco industry that is relentlessly pursing not only young people, but making sure the 34 million adults who still smoke cigarettes, continue to be addicted to nicotine. Through the Truth Initiative Impact Series, partners come together to connect, spur conversation, identify key issues and ultimately stand up to Big Tobacco.

The events raise awareness about the breadth of work that we do, including the effectively targeted truth campaign, and share key research findings and innovations, positioning us as a prime resource to our tobacco control partners and other public health groups, as well as reach potentially larger audiences who can benefit from Truth Initiative’s work.

Moderated by renowned public health experts and leading journalists from the Washington Post, Time Magazine, USA Today and NBC News, the Truth Initiative Impact Series is convened several times a year as an in-person gathering and live webinar. The in-person assembly allows for networking opportunities and a real-time exchange of ideas, while the live webinar boasts a nationwide audience of thousands of forward-thinkers, public health leaders and policymakers.

Graphic for Vaping Know the truth Impact Series

Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

This Truth Initiative Impact Series will spotlight a free, national youth vaping prevention curriculum called Vaping: Know the truth available to schools nationwide to help combat the youth e-cigarette epidemic. Truth Initiative and Kaiser Permanente – in collaboration with the American Heart Association – developed this highly-successful and engaging set of modules for high school and middle school students as part of Truth Initiative’s nationally recognized truth campaign.

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Thrive Mental Health Summit Social

Thrive: A Youth Mental-Health Summit

Join Truth Initiative for Exposing Vaping as a Mental Health Issue,” a rebroadcast of our panel at The Atlantic Festival that draws awareness to the connection between nicotine use and the worsening youth mental health crisis. In this latest Impact Series event, Surgeon General Dr. Vivek Murthy and former vaper turned activist Daniel Ament join Truth Initiative® CEO and President Robin Koval to highlight well-established research that shows nicotine both harms developing brains and can negatively affect mental health by worsening symptoms of anxiety and depression.

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Impact Series Unvaping America's Youth

Unvaping America's Youth

In this latest Impact Series event, “Unvaping America’s Youth,” we’ll explore our holistic approach to reverse the epidemic and hear real-life stories about what it’s like to vape and quit e-cigarettes today. We’ll also spotlight results of a new clinical trial, published in JAMA Internal Medicine, that demonstrates the effectiveness of the free and anonymous text message program This is Quitting and begins to fill an important gap in understanding how to help young people quit.

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Not Buying It

Not Buying It: The Tobacco Industry's Rebrand

This inaugural Truth Initiative Impact Series will tackle the conflict of interest between the tobacco industry and public health, highlighting the need for corporate and nonprofit leaders to reject funding and collaboration with an industry that causes millions of preventable deaths around the world every year. 

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